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Protect Your Privacy


Civilization is the progress toward a society of privacy.   ~ Ayn Rand

Important information to share with your family and friends:

ALERT: YOUR NAME and INFORMATION ARE BEING SOLD — TAKE ACTION NOW!

Here's breaking news you need to know...and you need to let all your family and friends know right away as well.

Having your credit checked is an important and necessary step in the home buying process, as well as something that is done on a regular basis for any number of reasons — increasing a credit line on your credit cards, applying for insurance, or buying a car.  But very few people realize that each time their credit is checked, the "inquiry data" that the credit bureaus (Equifax, TransUnion, Innovis or Experian) has on file now becomes a commodity.  This information is being sold by the credit bureaus to other lenders...and also to companies that sell and resell the your name and personal information.

That's right — the credit bureaus have found a way to increase their revenues at your expense...and without your permission.  These "inquiry leads" include name, address, phone numbers (including unlisted), credit score, current debt and debt history, property information, age, gender and estimated income.  They are selling your personal, confidential information to competing creditors...and making millions.  Your privacy is being sold, not just once, but over and over again.

And lenders that purchase these leads at a premium will then do everything they can to recoup their investment and turn a hefty profit.  Super sneaky bait and switch tactics are being used to lure clients away from their reputable lender.  Clients have even been called by disreputable lenders and told that the lender they had been speaking to previously "passed on" the information to them, because they knew that they'd be able to offer much better interest rates and terms.  Ouch!

The good news is that you can make it stop, right away. And pass this information on to everyone you know — your friends, family members, neighbors and coworkers.

The consumer credit reporting industry has provided a way to "opt out" and remove your name from these lists. You can contact them by phone at 1-888-567-8688 or online at http://www.optoutprescreen.com/.  You must opt out at least 48 hours prior to having your credit checked to make sure it is processed in time.  You can choose a five year or lifetime option, but the lifetime option does require a signed form.  If a credit report needs to be run prior to the 48 hour waiting period — at least you are aware and informed, and can be on the lookout for suspicious phone calls or mailers from someone who has purchased your data.

BONUS: Opting out will also protect you from "pre-approved credit offers" arriving via mail...one of the leading causes of identity theft in the US.

You certainly have the right to shop for the best professional to meet your lending needs — but this should be done when and how YOU choose, not being done without your consent or permission.  Looking around should be on your terms, not being done as a sneak attack, because they think you won't know better.  And unfortunately, these unsolicited marketing tactics are a nuisance and intrusive, but quite legal.

So take your privacy back.  Take five minutes right now — opt out, and pass it on. Refuse to be a part of this system!

This information is being Provided as a courtesy of Steve Myers  703-281-7575.

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Danah Boyd: How Technology Makes A Mess Of Privacy and Publicity (TechCrunch)
3/13/2010 4:30 PM
Today at SXSWi, keynote speaker Danah Boyd took the stage to talk about privacy and publicity, and how they intertwine online. Boyd is a Social Media Researcher at Microsoft Research New England, and has studied this space extensively for years. It was a compelling talk that challenged the notion that personal information is on a binary spectrum of...Read More
 
Privacy is not dead, says SXSWi keynoter Boyd (CNET)
3/13/2010 7:22 PM
Recent PR debacles surrounding Google Buzz and Facebook's privacy settings have put the spotlight on basic misunderstandings by tech companies about how people use social media...Read More
 
Why people really do care about privacy (CNET)
3/13/2010 6:28 PM
When Facebook changed its privacy settings, Zuckerberg took pictures off his Facebook pages. Google's Schimdt is reportedly trying to take down his ex-lover's blog. No one cares about privacy? Really...Read More
 
Privacy issues nix Netflix movie-picking contest (USA Today)
3/12/2010 6:54 PM
DVD-by-mail service Netflix has canceled a sequel to a $1 million movie-recommendation contest, avoiding a potential courtroom drama over the privacy rights of its subscribers...Read More
 
Why You Should Make Privacy a Priority (Inc Magazine)
3/12/2010 11:52 AM
How you are seen to protect your customers' personal information can have a huge effect on your brand – and your bottom line, according to a new report. Security researcher Ponemon Institute released its list of the "Top 20 Most Trusted Companies for Privacy", based on a survey of 6,627 US adults. Some 38,000 individual companies got mentioned, 229...Read More
 
NetFlix pulls contest after privacy worries (New Haven Register)
3/13/2010 2:01 PM
SAN FRANCISCO (AP) — DVD-by-mail service Netflix Inc. has canceled a sequel to a $1 million movie-recommendation contest, avoiding a potential courtroom drama over the privacy rights of its subscribers...Read More
 
Privacy Is Not Dead: Danah Boyd Talks About Privacy at SXSW (ReadWriteWeb)
3/13/2010 3:44 PM
During today's SXSW keynote , social media research Danah Boyd , who works for Microsoft Research New England and is a fellow at Harvard University's Berkman Center for Internet and Society, talked about online privacy. Specifically, she focused on how users can navigate issues around online privacy and how developers can help them to do so. Sponso...Read More
 
Netflix Settles Privacy Lawsuit, Cancels Prize Sequel (Forbes)
3/12/2010 12:00 PM
As part of a privacy suit settlement, Netflix cancels the follow-up to its blockbuster Netflix Priz...Read More
 
Netflix Prize Scrapped Over Privacy Concerns (PC Magazine via Yahoo! News)
3/12/2010 10:40 AM
Netflix has ditched plans for a sequel to its million dollar prize as part of a lawsuit settlement regarding the use of members' personal information...Read More
 
NetFlix Cancels Recommendation Contest After Privacy Lawsuit (Wired News)
3/12/2010 3:26 PM
To settle a privacy lawsuit, Netflix is canceling a second round of its innovative contest to improve its movie recommendations. The lawsuit claims the anonymized user data given to outside researchers put users at risk of being identified...Read More




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